Takeaways:

• Product Listing Pages list all products in a given category or search query. They are an essential part of the user flow, bringing the user closer to a conversion point.
• The redesign was twofold, we wanted to facilitate easier discovery of gadgets and gifts, while also redesigning to debut our new brand identity.
• We used user data and interviews to inform changes on the page Including the addition of:
• Enhanced filters with tags: e.g., "quick to ship" for improved last-minute gift searches
• Clarity in site structure: Implemented larger title lines and breadcrumbs to promote exploration of other pages within a category such as “kitchen”.
• Communicating inventory specifics: Added "more options" tag for colors, sizes, designs, bundles, etc.